Starting and running a business can be confusing and overwhelming by all of the marketing options out there. For starters, it is not easy to measure whether the Return On Investment (ROI) will be worth it, which metrics are critical and how to target the right audience.
Additionally, a lot of marketing platforms require you to jump through bumps and require you to invest tons of money that you don’t have at your disposal early in your business.
The benefits of advertising on Facebook are obvious.
An estimated 93% of marketers use Facebook advertising on a regular basis and they have their reasons. Keep reading to find out why you should invest in Facebook ads to grow your business.
TYPES OF FACEBOOK ADS
Creating Facebook ads is overwhelming at the beginning, it’s important to understand the different ad types that are available.
You should also know how to leverage different ads types and how to choose the right type for your objective.
We will refer only to some of the common Facebook ads types.
Link Click Ads
This type of ad can be used to promote your website or specific content on your landing page, to test the audience for your product or services. It will send potential customers to your landing pages and blog posts.
These ads generally perform well and bring more likes to your page, but they have very low conversion rate.
Video Ads
Facebook’s video ads are also link click ads. They utilize video instead of still images.
Video ads normally perform better than image ads. They’re great for explaining to your customers the benefits of your product, explain how to use your product or how the product is made. They can be used to generate Lookalike audience for future conversion Ads.
The top-performing videos are about 30 seconds long.
Boosted Page Posts
The engagement rate on Facebook is lower than 0.05%, Your followers won't see your updates and new posts. Therefore your can boost your post by choosing your target audience, amount of money you’d like to spend on the promotion, and how long the promotion will run.
Multi-Product (Carousel) Ads
With the carousel format, you can show up to 10 photos or videos, headlines, links, and call to action items in a single ad. It’s useful for when you want to promote several products from your store at the same time.
Dynamic Product Ads (DPA)
These ads target consumers based on their previous searches and purchases. Meaning Facebook will choose a product from your store and will display it at the right moment in front of the right people.
Facebook Lead Ads
These ads are perfect for generating leads for your business. They allow people to download your content and fill out a questionnaire without leaving Facebook.
Canvas Ads
These ads are interactive and allow you to swipe through a carousel of images.
Note: You have to feed Facebook with data (50 Conversions within 7 days period) to be able to optimize and scale the ads.
BENEFITS OF FACEBOOK ADS
Are you on the fence about using Facebook for your marketing needs? Or do you simply not understand how it all works?
We’ve got you covered. Here are 5 benefits of Facebook ads for your business.
✅ Everyone is on Facebook
Most of your customers are scrolling through Facebook. In fact, in the first quarter of 2019 alone, the platform had 2.38 billion monthly active users.
The good part about that is, that the majority of users look through their Facebook feeds multiple times a day. Whether they’re at work, home or sitting in the waiting room at the doctor’s office. Facebook is the most frequently visited platform on mobile devices and desktops.
Imagine putting your brand in front of so many people. Running ads increases your brand awareness and reach. Even if the consumers don’t make a purchase right away, they will be more likely to think of your brand when they’re ready to make a purchase. With ads you can literally preprogram your customer decision to buy your brand when they are looking for your type of product or service.
✅Facebook and Instagram Ads Are Affordable Form of Advertising
Facebook and Instagram ads (you can use the same ads for both platforms) are very cheap, which makes it a perfect choice for startups and limited marketing budget. The platform even allows you to set your advertising budget and accept billing via PayPal.
The difference is even more dramatic when you compare the pricing of Facebook ads with other types of advertising like billboards, T.V. commercials, and radio ads. You can spend as little as $5 on a Facebook ad to reach 1,000 people.
You also don’t have to wait to see your ads begin to generate traffic. If you post an ad today, people will start seeing your ad today.
And of course, effective ads drive conversion rates.
Facebook is the Most Targeted Form of Advertising
Who are your customers? What are their interests? What age group do they fall into?
There are several ways you can target your ads on Facebook so that they reach the audience that will bring you the most value. This way you aren’t wasting your precious advertising dollars putting ads in front of people who don’t care.
You can experiment with your ad targeting until you find a method that works best for you. This is extremely effective because Facebook allows you to run multiple ads at a time.
This targeting will convert to increased leads which transform into sales and revenue. You can hire an agency that specializes in Facebook advertising or take care of the task yourself.
Do some research to see which option will work best for you. Because Facebook ads are measurable, you can see in real time how many people have clicked on your ad and shared it.
The number of clicks to your website will also be tracked letting you know how effective your ads are.
Facebook Organic Reach No Longer Works
If you’re using a Facebook business page, less than .5% of your followers will see your posts. You are competing with all the other pages your followers have liked and the ads that those pages are buying.
In order to make an impact, you need to use the ad service. Thankfully, the ads are inexpensive and allow for very specific targeting.
Expert Call Buttons
The majority of the 2.19 billion people who use Facebook are using it on its mobile app. This makes Facebook call buttons imperative to your marketing campaigns.
Direct phone calls to businesses are far more valuable than website clicks. They allow leads to be converted to sales and revenue.
Utilise call buttons to go to your sales or customer service teams.
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Depending on Facebook for organic marketing is no longer effective. Because you have to compete with other businesses for views and conversion, your best bet is to use its advertising platform.
The benefits of Facebook ads go beyond the platforms competing with it. You won’t be able to target your ads so specifically on another social media site.